Product Packaging 101: Why Real Imagery is SO Important

CS Pouches Nutreelife Product Packaging

We’re told to not judge a book by its cover, but when it comes to product packaging, we simply can’t help it! When selling your products, whether online or in-store, the images on your packaging is without a doubt, one of the most important selling points. The imagery that you use to convey the contents of your packaging will help you to stand out from competitors, and will ultimately be the deciding factor for a buyer.

High-quality Imagery

At CS Pouches, custom printed pouches are our speciality! We know just how important the imagery used on your product packaging is, which is why we’re so proud of our high-quality, high-definition digital printing, so you know that you’ll be getting exceptional quality for your custom printed pouch.

As evident with our previous client; We Cook for Dogs, the imagery used on their dog treats is so clear that you can see the mischievous glint in the eyes of the puppy photos on the back! Or even the pouches for Nutreelife’s bites, the fine detail seen on an orange segment is good enough to stimulate the tastebuds!

We find that other textures, such as animal fur on dog food packaging, looks amazing and really helps to sell the quality of a product. All of this boils down to the fact that people are more likely to buy products that have high-quality packaging. As consumers, we expect the quality of the packaging to reflect the quality of the product inside.

Entice the Appetite with Real Imagery

When using real imagery on your pouches for packaging, it helps to create excitement about the product. It gives the consumer an idea of what the product is without having to open it up, which is ideal when you don’t include a clear window in the design of your packaging. Using real imagery will also give off a certain expectation for the product. Customers don’t like to guess at what they are buying, especially when it comes to food, and so providing a clear representation of your product is important!

In summary, the imagery that you use should clearly represent what the consumer should expect to find inside. The quality of the printing, eye-catching designs, alongside high-definition representations of a product, doesn’t just look good, but it also supports the brand.

The Synergy Between a Brand and Packaging

Choosing the right design for your product packaging takes a bit of skill. You want your products to correlate with your brand, like a seamless transition from logo to packaging. Accomplishing brand continuity will help consumers to associate a specific product to your company. Take Coca Cola for instance, you only need to catch a slight glimpse of their iconic branding to recognise their products.

At CS Pouches, our sales and studio teams can help you to create packaging with a goal focussed objective in mind. We have a wealth of experience and love seeing our customers thrive! Get in touch with us today to see how we can help your brand.

Smart Marketing

When you order flexible pouches from CS Pouches, you have the option to print multiple SKU’s, even on minimum order volumes! This creates the perfect opportunity to conduct some market testing. You could print various designs for the same product and monitor the popularity with A B testing. Alternatively, you could always print multiple SKU’s to cater for other products within a range.

Custom Printed Pouches from CS Pouches

Ready to take your product packaging to the next level? Contact our friendly specialists today, we’re happy to provide free samples of our pouches and discuss the best options for your brand. For more information, you can call us on 01902 365840, or email us at

Bring your brand to life with CS Pouches!

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