The type of packaging you use for your product is important for so many different reasons. So it may not surprise you to hear that companies are ditching the old, rigid packaging methods and are beginning to use stand up pouches, but why? In this blog, we will talk about three advantages of using stand up pouches.
Style That Stands Out from The Crowd
The first advantage is all about style. You want as many people as possible to purchase your product, so when it comes to thinking of new ways to increase your product's sales, you will naturally begin to think about the first impression your product makes.
You want your product to stand out from the competition, so let it. Stand up pouches allow you to build brand awareness thanks to the many different display options. As the name states, these pouches have the ability to stand upright when placed on a shelf, this claims more visual real estate, and makes them more visible to a customer. At CS Pouches, there are a wide range of different styles and options to choose from, some of these options are:
- Curved corners (the sharp corners can be trimmed to avoid potentially damaging other products)
- Zippers can be installed to allow for the pouch to be re-used
- Viewing windows
- Tear notches
Using the example of spice packaging, you want to ensure that not only does your spice product(s) appeal and stand out to customers, but you want the contents inside to remain fresh for a long as possible. This is where the options listed above come into play.
When it comes to keeping the contents inside fresh, having zippers installed to your packaging is essential. There are two main reasons for this, one is that the customer has the ability to reseal the package, meaning that they don’t have to use the spices all at once. The other is that by having the ability to reseal the package, you can cut down on the amount of waste that would be produced if the package wasn’t resealable; making your packaging more environmentally friendly.
Environmentally Friendly Flexible Packaging
In today’s world, it is important that we can help reduce the amount of waste and pollution produced by ourselves as much as possible. But, what does this have to do with stand up pouches?
Firstly, the materials CS Pouches use for stand-up packages offers the lowest percentage of waste in comparison to all other packaging options. This is because flexible packaging uses fewer materials and requires less energy to manufacture and transport than most other forms of packaging, which has a positive effect on the overall carbon-footprint of the manufacturing process.
From a customer’s point of view, knowing that a brand is going above and beyond to ensure that they are being as environmentally friendly as possible will not only help build your brand, but it will instil trust in new and existing customers that they are making a small difference by purchasing your product.
Switching from traditional packaging options to stand up pouches or even just flexible packaging in general is an obvious solution when it comes to reducing costs. The traditional, rigid packaging can cost up to six times more per unit then the flexible packaging solutions like stand-up pouches.
Knowing that stand-up pouches are cheaper is a plus point, but what about the quality of the packaging? Sometimes when you decide to go for the cheaper option, you can lose the quality, in a sense you get what you pay for, but not here. By switching to stand-up pouches, you are actually getting a better quality packaging solution that offers an array of different options, allowing you to spice up your packaging while increasing profits.
The Seal of Approval
These are just three advantages as to why stand up pouches are the perfect packaging solution for your product, but they're not the only advantages. Make sure you keep tabs on the blog section of our site where will be posting another three advantages of stand-up packages in the near future!
Want to learn more about the advantages of stand-up pouches and why they are the perfect packaging solution for your business? Then feel free to get in touch and speak to a member of the CS Pouches team today on 01902 365840 or you can send us an email using email@example.com. We look forward to hearing from you.