Sports nutrition has become increasingly popular. While this has seen peaks and troughs in the past, it’s never been as accessible as it is now. Nutrition brands are sold not only online, but also in the countless gyms that have sprouted up in recent years. In these establishments, it’s not uncommon to see either gym users or the gym itself promoting the benefits of protein supplements such as whey powders, milkshakes, liquid shots and tablets. These can be packaged from single serving sachets all the way up to a month’s supply in large tubs.
Tubs have been the most common type of protein packaging for quite some time. However, there are now options delivering adaptations and improvements.
This has led to more brands opting for flexible pouches for their packaging of choice. As a manufacturer, you might wonder why this is the case. Why are people starting to prefer a pouch over tubs for protein products?
Nutrition Packaging: Why Pouches Are the Perfect Packaging Alternative
There are multiple benefits that protein presented in flexible pouches can offer. While many of these focus on your customers, others will be beneficial to your company. As pouches are small and lightweight packing, transporting and storing flexible pouches will be much more cost-efficient.
Production costs are more value-added when using digital print, and you may decide to do away with additional printed paraphernalia, which will ultimately maximise your overall profitability.
Increased Versatility and Flexibility
Protein tubs are quite rigid in their design. That could also be said of most other forms of nutrition packaging. It can’t be said of pouches, however. These are the most flexible nutrition packaging option that you can choose thanks to their lightweight material.
The packaging itself is also much more versatile, as it can be customised in various ways, allowing you to personalise your supplement packaging to better complement your brand. Minimum production numbers also tend to be lower, which offers you more flexibility on this end.
The ability to update your nutrition packaging as you see fit can be seen as a significant advantage. With it, you can adjust depending on your marketing and compliance needs. Digital printing offers brands the ability to print directly on their pouches including full colour, imagery, instructions, promotion information etc. The options are endless.
The Environmental Benefits of Pouches
Flexible pouches from CS Labels are manufactured at an aa-rated production site in the UK. The toner used is manufactured using solar energy and the pouches are lightweight, so easier and cheaper to transport and store. This ultimately presents a nutrition packaging solution with an incredibly low carbon footprint, so if your end customer is not able to recycle the packaging, it’s already completed a journey of environmental consideration.
Consumer Convenience
Every company wants to make its products as easy to use as possible. Packaging that is difficult to open is never a great start for the consumer. Protein pouches are much easier to open than their counterparts; most can be ripped open and re-sealed with ease, making them recommended as a supplement packaging.
They’re much easier to transport and store than protein tubs. Stand-up pouches can sit on supermarket shelves, Euroslots support pouches being hung at POS areas, and corners can be rounded to support being sent in the post for e-commerce brands.
Nutrition Tubs: What Are They and What Are Their Benefits
Protein tubs are at the other end of the spectrum when compared to pouches. While a protein pouch is flexible, tubs use a rigid design that offers better protection for the supplements. As beneficial as that is, it could also make them more challenging to transport due to their big and bulky construction.
The main benefit to using these as nutrition packaging is the protection that they offer. In the past, the rigid design and material used have prevented any damage to what’s inside. As a supplement packaging, that can be quite a significant advantage. That’s still the case today, although it’s one of the few benefits the option has. Our Flexible pouches are quite durable and paired with barriers, the advantage to tubs over pouches isn’t significant.
The protein tubs versus protein pouch debate continues to rage. While quite a few people will still prefer tubs, many would rather choose the pouches as their nutrition packaging of choice. Any company looking to grow its business will need to keep that in mind.
A change in your nutrition package could be recommended. In some cases, offering protein packaging in both options might be the best approach to attracting a larger customer base. That gives any supplement-focused manufacturer more leeway to adapt and adjust.
You could opt to supply samples in pouches which is what one brand delivered successfully.
Discover How Pouches.co.uk Can Help Make Your Nutrition Products Stand Out by Checking Out Our Guide
Looking to make your nutrition products stand out from the crowd? Discover how Pouches.co.uk can help you by contacting a member of our team today by using our quick and easy contact form below. You can also get in touch and speak to a member of our team directly on 01902 243535 or by emailing us at sales@pouches.co.uk We look forward to hearing from you.