Why CS Pouches?
Challenges
- Start-up company
- New product to market
- Inexperienced with pouches
- Low order quantities
- Budget limitations
- Low-quality artwork
Herbal Culture hadn’t considered digital until discovering CS Pouches. As with all CS customers, supporting them through the process is standard, but when it’s a new business launching a new product it's important to ensure that the right questions are asked to build the right product. Every avenue is explored to ensure the customer’s vision is executed as perfectly as possible.
The solution
As Herbal Culture were new to digital, it was important to explain each stage to instil confidence in each decision allowing the process to flow very naturally. Their decision to award the business to us was reliant in us managing every element of this closely, and communication was key.
The CS studio team immediately understood the brand message the Herbal Culture wanted to project and set about translating the artwork into a pouch design. A window was also implemented into the artwork for consumers to see the physical product. Through discussion, it was agreed that the most appropriate material to use would be a clear PE EVOH. The final design worked perfectly.
"Initially we were unaware of digital printing, however after conversations with CS we understood that as a small start-up company this seemed the best option for us. If we’d opted for a traditional printing method we would have had plate and tooling costs, but going down the digital route allowed us order in smaller volumes without the cost implications with every future design change. We were also happy with material recommended as it keeps the products fresh.”
CS Labels has been perfect for us!
"The quality of our packaging is amazing and we have received 100% positive feedback on it. The CS team worked closely with us to go through all the different options available, they supported us in overlooking our design and making changes prior to printing. Our Account Manager was also a big part of our decision choosing CS. So knowledgeable and we’ve learnt a lot about packaging during the process. Whilst we understand tea and other aspects of our business, packaging was the one area we lacked knowledge. Through the process, CS gave us the most confidence in digitally printed pouches and also in their ability to deliver. We were overwhelmed with excitement when we received the final products. As a start-up company, we’d highly recommend CS!”
Herbal Culture intensively researches health benefits and use their knowledge and expertise to formulate organic teas.
Their slogan is Healthy Tasty Tea! It’s what they believe in and offer. For more information, please visit the Herbal Culture website at www.herbalculture.co.uk or follow them on social media via @HerbalCultureTea.
For more information on how CS Pouches can deliver your brand and products with digitally produced flexible pouches, call us on 01902 365840 or email at sales@flexiblepouches.co.uk.
CS Pouches is a part of CS Labels, for more information, visit us at www.cslabels.co.uk