RAWR SPORTS NUTRITION - CASE STUDY
About Rawr Sports Nutrition
Rawr are a sports nutrition brand taking the body-building market by storm. Established earlier in 2021, the product range of protein powders and supplements boasts to use only the finest ingredients.
Why CS Pouches?
Whilst the business packaged their product ranges in tubs of varying sizes with labels applied, after confirming their presence at an upcoming trade show, they recognised that pouches would be a perfect way to deliver samples to their customer base at the show (and beyond).
“It was all at the 11th hour, and finding a UK supplier who could not only deliver what we needed, but with an incredibly tight lead time whilst ensuring a quality product that represented our brand was a real task! We found CS Pouches on Instagram, reached out, and began a successful relationship with them”.
James - Rawr Sports Nutrition Brand Owner
Aesthetics are important!
Rawr Sports Nutrition's branding is established, the packaging is consistent, so achieving the same look and feel for the pouches was a priority.
“The CS team supported us and understood what we were trying to achieve from the start. We opted for a 2-sided seal which not only delivered a stronger pouch, but it made the most of the raw material width which reduced waste in the manufacturing processes too.”
James - Rawr
“We made the recommendation on the material construction, print and finish. This was based on what was going inside the pouches and also the barrier that was required to ensure that the contents stayed fresh. By using a silver material, finished with an ultra-matt laminate, the application of Color-logic print technology delivered a depth to the metallic prints. That shine against the deep black, textured background really made the colours pop.”
Richard - CS Labels
Transforming artwork from one packaging type to another
New to pouches, the team at Rawr Sports Nutrition were equipped with their label artwork, but the application of design for a flexible pouch is from an entirely different perspective which means that it’s not simply about re-purposing. With time pressures on the project, CS took the existing designs and recreated the artwork in pouch format to ensure that the files were exactly as they needed to be.
The average lead time for bespoke printed flexible pouches can usually be anything from 3-23 weeks (depending on where they’re sourced).
This project delivered 7000 pouches over 7 designs in a record 2-weeks from the quote acceptance and artwork brief to the pouches arriving at Rawr Sports Nutrition to be filled.
Why would you recommend CS Pouches?
Why would you recommend CS Pouches
“It couldn’t have been easier. We’ll be using pouches as a staple going forward. The service has been exceptional and there’s no way another supplier could have delivered what CS achieved under such time pressures. We didn’t need to compromise on quality, quantity or price. A perfectly executed project!”.
James - Raw
The project in review
“Every project is a journey. We love working with brands who are open to our expertise, who trust us to deliver exactly what is needed. This was a challenge, but the final products are fantastic!”.
Richard - CS Pouches
- Construction style: 2-side seal
- Material - 12mic METPET/PE
- Finish - Ultra matt laminate
- Technology: Xeikon digital print presses, color-logic software, Karlville conversion
- Volume: 7000/ 7 SKUs
- Time taken: 2-weeks from order
CS Pouches is an award-winning UK manufacturer of digitally printed flexible pouches and labels. Based in the heart of the UK, the Wolverhampton-based business completes the entire end-to-end process in-house, and ships all over the UK and overseas to brands ranging from small start-ups to big, well-established brands. If you’d like to find out more, get in touch today and we’ll support your journey from concept to completion.
More information on Raw Sports Nutrition can be found at https://www.rawrsn.com. Why not visit their stand at the world’s largest health, fitness and multi-sport event, the Arnold Sports Festival. The event runs from 1-3 October 2021 at the NEC Birmingham (UK).
Alternatively, check out their Instagram @rawrsportsnutrition.
Making the right packaging choice for your nutrition brand
CS Pouches manufactured flexible pouches for many brands based both in the UK and internationally. The ability to order multiple skus / sorts / designs / flavours etc on a single run is an advantage that traditional packaging cannot offer. With no setup fees, or tooling, if anything changes, by using CS Pouches, the cost of change is limited saving your budget, time and stress!
Read about how we support nutritional brands by visiting https://www.cspouches.co.uk/nutrition-lifestyle-protein-powders-pouches/